Planned and designed by the architectural firm Broadway Malyan, the façade of the innovative and sophisticated apartment building was implemented with a high attention to architecture and design by Feldhaus . The architect's objective was to create something unique with elegance, sophisticated metropolitan feel and aesthetic architecture, which would become the symbol of an urban residential community. The unmistakable silhouette with the so-called "bullnose" construction and the five remarkable butterfly roofs make the building on the Thames a structure with countless special features. The model is based on 5 towers which, built up in stages, reach a maximum of 22 storeys. The aluminium construction in "copper green" gives the impression of patinated copper sheets and the glass, which is also green, serves as sun protection and creates a uniform appearance.